{"id":94,"date":"2026-06-19T06:05:59","date_gmt":"2026-06-19T06:05:59","guid":{"rendered":"https:\/\/www.luisprieto.co\/?page_id=94"},"modified":"2026-06-19T18:18:26","modified_gmt":"2026-06-19T18:18:26","slug":"home","status":"publish","type":"page","link":"https:\/\/www.luisprieto.co\/es\/","title":{"rendered":"Building Ad Teams That Scale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"94\" class=\"elementor elementor-94\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-sechome1 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"sechome1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 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var(--line);padding:30px 0;color:var(--muted);font-size:13.5px}\n  footer .wrap{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px}\n\n  \/* reveal *\/\n  .reveal{opacity:0;transform:translateY(24px);transition:opacity .7s ease,transform .7s ease}\n  .reveal.in{opacity:1;transform:none}\n  @media (prefers-reduced-motion: reduce){\n    html{scroll-behavior:auto}\n    *,*::before,*::after{animation-duration:.01ms!important;transition-duration:.01ms!important}\n    .reveal{opacity:1!important;transform:none!important}\n  }\n\n  @media(max-width:820px){\n    .hero-grid{grid-template-columns:1fr;gap:30px}\n    .portrait{max-width:300px;margin-inline:auto}\n    .cards{grid-template-columns:1fr}\n    .posts{grid-template-columns:1fr}\n    .hero p.sub{max-width:100%}\n    section.block{padding:60px 0}\n    .quote{padding:44px 26px}\n  }\n  @media(max-width:560px){\n    .wrap{padding:0 18px}\n    nav{height:60px}\n    .hero{padding:44px 0 40px}\n    h1{font-size:clamp(1.7rem,7.6vw,2.2rem)}\n    .eyebrow{font-size:11px;letter-spacing:.06em;padding:6px 12px;margin-bottom:16px}\n    .hero p.sub{font-size:16px}\n    .lead,.sig{font-size:16px}\n    .proof .wm{font-size:16px}\n    .card{padding:22px 20px}\n    .quote blockquote{font-size:1.3rem}\n    .portrait{max-width:230px}\n  }\n\n\/* --- Elementor canvas reset (injected by publish-home.py) --- *\/\n.elementor,.elementor *{box-sizing:border-box}\n.elementor-section,.elementor-container,.elementor-column,.elementor-widget-wrap,.elementor-column-wrap,.elementor-widget,.elementor-widget-html,.elementor-widget-html>.elementor-widget-container{padding:0!important;margin:0!important;width:100%!important;max-width:100%!important}\n.elementor-section .elementor-container{max-width:100%!important}\n<\/style>\n\n\n<noscript><style>.reveal{opacity:1!important;transform:none!important}<\/style><\/noscript>\n<a href=\"#main\" class=\"skip\" data-en=\"Skip to content\" data-es=\"Saltar al contenido\">Skip to content<\/a>\n\n<header>\n  <div class=\"wrap\">\n    <nav>\n      <div class=\"logo\"><span class=\"dot\"><\/span>Luis Prieto<\/div>\n      <div class=\"navlinks\">\n        <div class=\"pillnav\">\n          <a href=\"#work\" data-en=\"Work\" data-es=\"Trabajo\">Work<\/a>\n          <a href=\"#about\" data-en=\"About\" data-es=\"Sobre m\u00ed\">About<\/a>\n          <a href=\"#contact\" data-en=\"Contact\" data-es=\"Contacto\">Contact<\/a>\n        <\/div>\n        <div class=\"langs\">\n          <button class=\"on\" aria-pressed=\"true\" onclick=\"setLang('en',this)\">EN<\/button>\n          <button aria-pressed=\"false\" onclick=\"setLang('es',this)\">ES<\/button>\n        <\/div>\n      <\/div>\n    <\/nav>\n  <\/div>\n<\/header>\n\n<main id=\"main\">\n\n<!-- HERO -->\n<section class=\"hero\">\n  <div class=\"glow a\"><\/div>\n  <div class=\"glow b\"><\/div>\n  <div class=\"wrap hero-grid\">\n    <div>\n      <span class=\"eyebrow\" data-en=\"Director of Ad Account Solutions \u00b7 Adsolution \u00b7 Tirana\" data-es=\"Director de Soluciones de Cuentas \u00b7 Adsolution \u00b7 Tirana\">Director of Ad Account Solutions \u00b7 Adsolution \u00b7 Tirana<\/span>\n      <h1>\n        <span data-en=\"I lead advertising operations and build teams that \" data-es=\"Lidero operaciones publicitarias y construyo equipos que \">I lead advertising operations and build teams that <\/span><span class=\"accent\" data-en=\"scale.\" data-es=\"escalan.\">scale.<\/span>\n      <\/h1>\n      <p class=\"sub\" data-en=\"Venezuelan. 10+ years in China. Now building performance marketing teams across Europe.\" data-es=\"Venezolano. M\u00e1s de 10 a\u00f1os en China. Ahora construyo equipos de marketing de resultados en Europa.\">Venezuelan. 10+ years in China. Now building performance marketing teams across Europe.<\/p>\n      <div class=\"cta\">\n        <a href=\"#work\" class=\"btn primary\" data-en=\"See what I do\" data-es=\"Mira lo que hago\">See what I do<\/a>\n        <a href=\"#contact\" class=\"btn ghost\" data-en=\"Let's talk\" data-es=\"Hablemos\">Let's talk<\/a>\n      <\/div>\n    <\/div>\n    <div class=\"portrait\">\n      <div class=\"ring\"><\/div>\n      <img class=\"photo\" src=\"https:\/\/www.luisprieto.co\/wp-content\/uploads\/2024\/01\/luis_prieto_avatar_profile-edited.png\" alt=\"Luis Prieto, Director of Ad Account Solutions\" fetchpriority=\"high\" decoding=\"async\" onerror=\"this.style.display='none';document.getElementById('mono').style.display='flex'\">\n      <div class=\"mono\" id=\"mono\" style=\"display:none\">LP<\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- PROOF -->\n<div class=\"proof\">\n  <div class=\"wrap\">\n    <span class=\"lbl\" data-en=\"Brands I've helped grow\" data-es=\"Marcas que ayud\u00e9 a crecer\">Brands I've helped grow<\/span>\n    <span class=\"brand\"><span class=\"wm\">Keychron<\/span><\/span>\n    <span class=\"brand\"><span class=\"wm\">Meepo<\/span><\/span>\n    <span class=\"brand\"><span class=\"wm\">MOFT<\/span><\/span>\n    <span class=\"brand\"><span class=\"wm\">Tracy's Dog<\/span><\/span>\n    <span class=\"brand\"><span class=\"wm\">Easy Peasy<\/span><\/span>\n  <\/div>\n<\/div>\n\n<!-- ABOUT -->\n<section class=\"block\" id=\"about\">\n  <div class=\"wrap reveal\">\n    <div class=\"kicker\" data-en=\"About\" data-es=\"Sobre m\u00ed\">About<\/div>\n    <h2 data-en=\"Simple communication is not easy.\" data-es=\"La comunicaci\u00f3n simple no es f\u00e1cil.\">Simple communication is not easy.<\/h2>\n    <p class=\"lead\" data-en=\"When your team speaks three languages and sits in four countries, being clear is everything. I build the people and the systems behind the ads. Venezuela, then a decade in Shenzhen, now building from zero in Tirana.\" data-es=\"Cuando tu equipo habla tres idiomas y est\u00e1 en cuatro pa\u00edses, ser claro lo es todo. Construyo las personas y los sistemas detr\u00e1s de los anuncios. Venezuela, luego una d\u00e9cada en Shenzhen, ahora construyendo desde cero en Tirana.\">When your team speaks three languages and sits in four countries, being clear is everything. I build the people and the systems behind the ads. Venezuela, then a decade in Shenzhen, now building from zero in Tirana.<\/p>\n    <p class=\"sig\" data-en=\"Life is too short to be small.\" data-es=\"La vida es muy corta para pensar en peque\u00f1o.\">Life is too short to be small.<\/p>\n  <\/div>\n<\/section>\n\n<!-- SERVICES -->\n<section class=\"block\" id=\"work\" style=\"padding-top:0\">\n  <div class=\"wrap\">\n    <div class=\"reveal\">\n      <div class=\"kicker\" data-en=\"How I help\" data-es=\"C\u00f3mo ayudo\">How I help<\/div>\n      <h2 data-en=\"From product to performance.\" data-es=\"Del producto al rendimiento.\">From product to performance.<\/h2>\n    <\/div>\n    <div class=\"cards\">\n      <div class=\"card reveal\">\n        <div class=\"num\">01<\/div>\n        <h3 data-en=\"Build &amp; lead ad ops teams\" data-es=\"Construyo y lidero equipos de ad ops\">Build &amp; lead ad ops teams<\/h3>\n        <p data-en=\"I hire, train, and run Google and Meta ad operations across markets and time zones.\" data-es=\"Contrato, formo y dirijo operaciones de Google y Meta a trav\u00e9s de mercados y zonas horarias.\">I hire, train, and run Google and Meta ad operations across markets and time zones.<\/p>\n      <\/div>\n      <div class=\"card reveal\">\n        <div class=\"num\">02<\/div>\n        <h3 data-en=\"China to Europe expansion\" data-es=\"Expansi\u00f3n de China a Europa\">China to Europe expansion<\/h3>\n        <p data-en=\"I help brands cross markets and keep one identity while adapting locally.\" data-es=\"Ayudo a marcas a cruzar mercados manteniendo una identidad mientras se adaptan localmente.\">I help brands cross markets and keep one identity while adapting locally.<\/p>\n      <\/div>\n      <div class=\"card reveal\">\n        <div class=\"num\">03<\/div>\n        <h3 data-en=\"Systems &amp; automation\" data-es=\"Sistemas y automatizaci\u00f3n\">Systems &amp; automation<\/h3>\n        <p data-en=\"I turn manual workflows into systems, with AI doing the heavy lifting.\" data-es=\"Convierto procesos manuales en sistemas, con la IA haciendo el trabajo pesado.\">I turn manual workflows into systems, with AI doing the heavy lifting.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- TESTIMONIAL -->\n<section class=\"block\" style=\"padding-top:0\">\n  <div class=\"wrap reveal\">\n    <div class=\"quote\">\n      <div class=\"mark\">\u201c<\/div>\n      <blockquote data-en=\"Luis is a hidden talent we found in Shenzhen.\" data-es=\"Luis es un talento oculto que encontramos en Shenzhen.\">Luis is a hidden talent we found in Shenzhen.<\/blockquote>\n      <div class=\"who\"><b>Julianna He<\/b>, CEO, MOFT<\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- Writing intentionally kept OFF the home page. Lives on its own \/articles page, linked quietly in the nav. -->\n<a id=\"articles\"><\/a>\n\n<!-- CONTACT -->\n<section class=\"block contact\" id=\"contact\">\n  <div class=\"wrap reveal\">\n    <div class=\"kicker\" data-en=\"Follow along\" data-es=\"S\u00edgueme\">Follow along<\/div>\n    <h2 data-en=\"See what I'm building.\" data-es=\"Mira lo que estoy construyendo.\">See what I'm building.<\/h2>\n    <p class=\"lead\" style=\"margin:16px auto 0\" data-en=\"I share the work, the team, and the lessons as they happen. If something here resonates, say hello. No pitch.\" data-es=\"Comparto el trabajo, el equipo y lo que aprendo, a medida que pasa. Si algo te resuena, escr\u00edbeme. Sin presi\u00f3n.\">I share the work, the team, and the lessons as they happen. If something here resonates, say hello. No pitch.<\/p>\n    <div class=\"social-cards\">\n      <a class=\"scard\" href=\"https:\/\/www.linkedin.com\/in\/luispr\/\" target=\"_blank\" rel=\"noopener\">\n        <svg viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" fill=\"currentColor\"><path d=\"M20.45 20.45h-3.56v-5.57c0-1.33-.02-3.04-1.85-3.04-1.85 0-2.13 1.45-2.13 2.94v5.67H9.35V9h3.42v1.56h.05c.48-.9 1.64-1.85 3.37-1.85 3.6 0 4.27 2.37 4.27 5.46v6.28zM5.34 7.43a2.07 2.07 0 1 1 0-4.14 2.07 2.07 0 0 1 0 4.14zM7.12 20.45H3.55V9h3.57v11.45zM22.22 0H1.77C.79 0 0 .77 0 1.73v20.54C0 23.22.79 24 1.77 24h20.45c.98 0 1.78-.78 1.78-1.73V1.73C24 .77 23.2 0 22.22 0z\"\/><\/svg>\n        <div><b>LinkedIn<\/b><span data-en=\"The work, the team, the lessons.\" data-es=\"El trabajo, el equipo, las lecciones.\">The work, the team, the lessons.<\/span><\/div>\n      <\/a>\n      <a class=\"scard\" href=\"https:\/\/www.instagram.com\/luispri1\/\" target=\"_blank\" rel=\"noopener\">\n        <svg viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" fill=\"currentColor\"><path d=\"M12 2.16c3.2 0 3.58.01 4.85.07 1.17.05 1.8.25 2.23.41.56.22.96.48 1.38.9.42.42.68.82.9 1.38.16.42.36 1.06.41 2.23.06 1.27.07 1.65.07 4.85s-.01 3.58-.07 4.85c-.05 1.17-.25 1.8-.41 2.23-.22.56-.48.96-.9 1.38-.42.42-.82.68-1.38.9-.42.16-1.06.36-2.23.41-1.27.06-1.65.07-4.85.07s-3.58-.01-4.85-.07c-1.17-.05-1.8-.25-2.23-.41a3.7 3.7 0 0 1-1.38-.9 3.7 3.7 0 0 1-.9-1.38c-.16-.42-.36-1.06-.41-2.23-.06-1.27-.07-1.65-.07-4.85s.01-3.58.07-4.85c.05-1.17.25-1.8.41-2.23.22-.56.48-.96.9-1.38.42-.42.82-.68 1.38-.9.42-.16 1.06-.36 2.23-.41 1.27-.06 1.65-.07 4.85-.07zM12 0C8.74 0 8.33.01 7.05.07 5.77.13 4.9.33 4.14.63a5.9 5.9 0 0 0-2.13 1.38A5.9 5.9 0 0 0 .63 4.14c-.3.76-.5 1.63-.56 2.91C.01 8.33 0 8.74 0 12s.01 3.67.07 4.95c.06 1.28.26 2.15.56 2.91.31.79.72 1.46 1.38 2.13.67.66 1.34 1.07 2.13 1.38.76.3 1.63.5 2.91.56C8.33 23.99 8.74 24 12 24s3.67-.01 4.95-.07c1.28-.06 2.15-.26 2.91-.56a5.9 5.9 0 0 0 2.13-1.38 5.9 5.9 0 0 0 1.38-2.13c.3-.76.5-1.63.56-2.91.06-1.28.07-1.69.07-4.95s-.01-3.67-.07-4.95c-.06-1.28-.26-2.15-.56-2.91a5.9 5.9 0 0 0-1.38-2.13A5.9 5.9 0 0 0 19.86.63c-.76-.3-1.63-.5-2.91-.56C15.67.01 15.26 0 12 0zm0 5.84a6.16 6.16 0 1 0 0 12.32 6.16 6.16 0 0 0 0-12.32zm0 10.16a4 4 0 1 1 0-8 4 4 0 0 1 0 8zm7.85-10.4a1.44 1.44 0 1 1-2.88 0 1.44 1.44 0 0 1 2.88 0z\"\/><\/svg>\n        <div><b>Instagram<\/b><span data-en=\"Life on the road, behind the scenes.\" data-es=\"La vida en movimiento, detr\u00e1s de escena.\">Life on the road, behind the scenes.<\/span><\/div>\n      <\/a>\n    <\/div>\n    <a class=\"sayhello\" href=\"mailto:info@luisprieto.co\" data-en=\"Or just say hello at info@luisprieto.co\" data-es=\"O solo di hola en info@luisprieto.co\">Or just say hello at info@luisprieto.co<\/a>\n    <div class=\"meta\" data-en=\"Tirana, Albania \u00b7 Shenzhen, China\" data-es=\"Tirana, Albania \u00b7 Shenzhen, China\">Tirana, Albania \u00b7 Shenzhen, China<\/div>\n  <\/div>\n<\/section>\n\n<\/main>\n\n<footer>\n  <div class=\"wrap\">\n    <span>\u00a9 2026 Luis Prieto<\/span>\n    <span data-en=\"Life is too short to be small\" data-es=\"La vida es muy corta para pensar en peque\u00f1o\">Life is too short to be small<\/span>\n  <\/div>\n<\/footer>\n\n<script type=\"application\/ld+json\">\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Person\",\"@id\":\"https:\/\/www.luisprieto.co\/#luisprieto\",\"name\":\"Luis Prieto\",\"url\":\"https:\/\/www.luisprieto.co\/\",\"image\":\"https:\/\/www.luisprieto.co\/wp-content\/uploads\/2024\/01\/luis_prieto_avatar_profile-edited.png\",\"jobTitle\":\"Director of Ad Account Solutions\",\"worksFor\":{\"@type\":\"Organization\",\"name\":\"Adsolution\"},\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Tirana\",\"addressCountry\":\"AL\"},\"nationality\":\"Venezuelan\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/luispr\/\",\"https:\/\/www.instagram.com\/luispri1\/\"],\"knowsAbout\":[\"Performance marketing\",\"Google Ads\",\"Meta Ads\",\"Ad operations\",\"Team building\",\"Ecommerce\",\"China to Europe ecommerce expansion\"]}\n<\/script>\n\n<script>\n  function setLang(lang,btn){\n    document.querySelectorAll('[data-en]').forEach(function(el){\n      var v = el.getAttribute('data-'+lang);\n      if(v!==null) el.textContent = v;\n    });\n    document.documentElement.lang = lang;\n    document.querySelectorAll('.langs button').forEach(function(b){b.classList.remove('on');b.setAttribute('aria-pressed','false');});\n    btn.classList.add('on');\n    btn.setAttribute('aria-pressed','true');\n  }\n  \/\/ scroll reveal (with no-IntersectionObserver fallback)\n  var reveals = document.querySelectorAll('.reveal');\n  if('IntersectionObserver' in window){\n    var io = new IntersectionObserver(function(entries){\n      entries.forEach(function(e){ if(e.isIntersecting){ e.target.classList.add('in'); 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Director of Ad Account Solutions at Adsolution, Tirana. Venezuela to China to Europe.<\/p>","protected":false},"author":1,"featured_media":13,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-94","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building Ad Teams That Scale - Luis Prieto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luisprieto.co\/es\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luis Prieto \u00b7 Building Ad Teams That Scale\" \/>\n<meta property=\"og:description\" content=\"Luis Prieto leads advertising operations and builds teams that scale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.luisprieto.co\/es\/\" \/>\n<meta property=\"og:site_name\" content=\"Luis Prieto\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-19T18:18:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.luisprieto.co\/wp-content\/uploads\/2024\/01\/Luis_prieto_at_google.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo estimado de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luisprieto.co\\\/\",\"url\":\"https:\\\/\\\/www.luisprieto.co\\\/\",\"name\":\"Building Ad Teams That Scale - 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Director of Ad Account Solutions at Adsolution, Tirana. Venezuela to China to Europe.","_links":{"self":[{"href":"https:\/\/www.luisprieto.co\/es\/wp-json\/wp\/v2\/pages\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luisprieto.co\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.luisprieto.co\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.luisprieto.co\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luisprieto.co\/es\/wp-json\/wp\/v2\/comments?post=94"}],"version-history":[{"count":8,"href":"https:\/\/www.luisprieto.co\/es\/wp-json\/wp\/v2\/pages\/94\/revisions"}],"predecessor-version":[{"id":103,"href":"https:\/\/www.luisprieto.co\/es\/wp-json\/wp\/v2\/pages\/94\/revisions\/103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luisprieto.co\/es\/wp-json\/wp\/v2\/media\/13"}],"wp:attachment":[{"href":"https:\/\/www.luisprieto.co\/es\/wp-json\/wp\/v2\/media?parent=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}